Campaigns for events/festivals
Friendship day
"Swiggy is extremely known for its design language and user journey experiences. So, it's one of the key responsibilities as a manager to have that design dynamics running across all campaigns.
Friendship and any other regional events, our prime focus lies in capturing market share with compelling designs, drool-worthy images, and the best deals with gamified experiences that enhance consumer engagement."
Swiggy Playstore Creatives
Build performance ads, targeted to lead users to custom store listing pages within both App Store and Play Store, in an effort to increase market share for all business verticals. The focus of the creative content is on a value proposition to attract new users.
Project Ai ML
It was a very fun and interesting opportunity to genuinely learn by doing about machine learning from the hackathon by Amazon Web Services at Swiggy HQ. We had a great time training AI through stable diffusion and understanding how it differentiates between Dal Tadka and Bisi Bele Bath, a local dish of Karnataka. Results before and after training can be eye-opening on the capabilities of ML itself.
