As Manager for Growth Marketing Design at Swiggy, I lead design and growth initiatives across major business verticals. My work combines user insights, AI driven creativity, and data backed marketing strategy to drive acquisition, engagement, and retention. I collaborate closely with Product, Engineering, and Marketing teams to deliver user-first, performance focused campaigns that support Swiggy’s growth goals.

I oversee end to end creative development, build scalable design systems using AI, and leverage behavioral data, competitive analysis, and experimentation to shape impactful multi channel campaigns across in app, social, email, and performance channels. My role sits at the intersection of creative leadership and analytical problem solving, ensuring every asset is visually compelling, strategically aligned, and scalable.

I actively experiment with emerging AI workflows, creative automation frameworks, and evolving technology solutions to solve large scale production challenges, improve brand consistency across touchpoints, and unlock new possibilities in personalised marketing. By integrating AI and innovative approaches into creative processes, I help teams move faster while maintaining quality, efficiency, and a strong design language.

I also work closely with growth, product, and tech teams to understand emerging market solutions and translate creative ideas into measurable business impact  addressing cohort drops, improving user engagement, and building strategies to re engage dormant users back to the platform.

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Key Achievements

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• Designed intuitive, high converting interfaces and visual experiences that improved user engagement and satisfaction.

• Integrated GenAI tools and AI assisted workflows to accelerate creative production, enhance personalization, and streamline campaign execution.

• Built scalable creative approaches to maintain brand consistency across high volume marketing touchpoints.

• Identified 10x growth opportunities through user data analysis, trend discovery, experimentation, and behavior mapping.

• Developed creative growth strategies focused on cohort recovery, retention, and dormant user reactivation.

• Led cross-functional initiatives, aligning design, growth, product, and engineering teams toward business outcomes.

• Promoted to Manager and awarded MVP for driving high-impact growth initiatives and creative innovation.

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Assistant Manager in app Design

• Spearheaded the Food Charter initiative at Swiggy, collaborating with a talented design team to create compelling campaign visuals.
• Strategized and executed campaigns for major events, including Indian festivals and match day mania, enhancing user engagement.
• Utilized advanced AI tools like Midjourney and Firefly to produce unique imagery, streamlining the creative process and ensuring timely approvals.

Skills: 3D, Shading, +11 skills

           Senior Visualizer for Product Operations

           Jan 2020 - Nov 2022 · 2 yrs 11 mos

           Greater Bengaluru Area

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In my role at Swiggy, I was responsible for enhancing brand visibility through the creation and editing of in-app category images. I identified operational bottlenecks within a team of 15 designers and initiated an automation project with an external agency. This project streamlined workflows and improved visual consistency, allowing the team to concentrate on strategic creative tasks while maintaining brand quality.

Oct 2019 - Aug 2020